7 Best AI Copywriting Software Tools of 2023

As a busy marketer, writer, or business owner, it’s no surprise that you’re always on the hunt for tools that can save you time, effort, and money. Enter the world of AI copywriting software – promising to write content that’s engaging, unique, and SEO-optimized in a fraction of the time it would take a human. But can these tools really deliver on their promise, and if so, which ones are the best AI copywriting software out there?

To help you navigate this brave new world, we’ve tested some of the most popular AI copywriting tools to see what they can do and, more importantly, how they can benefit you. In this blog post, we’ll be discussing AI writing, how it works, and revealing the top 7 best AI copywriting software you should consider trying. We’ll also be delving into how to make the most of these tools while keeping your content fresh, personal, and engaging.

AI copywriting has become an essential tool for marketers, social media managers, writers, business owners, and even retailers. It harnesses the power of natural language processing and machine learning to create content that’s meant to sound like a human wrote it. The goal is to save you time and effort, while still maintaining high-quality, original content.

But don’t worry, AI copywriting isn’t here to steal jobs – it’s here to help you evolve and work smarter. By leveraging AI to generate ideas, draft outlines, or even translate content into multiple languages, you’ll be able to focus on what truly matters: your unique voice and writing style.

To help you choose the best AI copywriting software, we’ve tested popular options like Jasper, Copy AI and Writesonic as well as free options such as Quillbot & Neural Text. Stay tuned as we reveal our top picks and discuss how to use these tools effectively while avoiding plagiarism and maintaining your personal touch.

AI Copywriting: How It Works and What It Can Do for You

AI copywriting tools have become increasingly popular in recent years, thanks to advancements in machine learning and natural language processing. But what exactly is AI copywriting, and can it really replace human copywriters? In this blog post, we’ll delve into the world of AI copywriting and explore the best AI copywriting software on the market.

Understanding AI Copywriting and Its Mechanics

AI copywriting tools employ machine learning and natural language processing (NLP) to create content that matches a specific format, style, and tone. Machine learning enables AI algorithms to learn by processing vast amounts of data, identifying patterns, and generating content based on the input provided by the user. NLP, on the other hand, allows computers to process and understand language, both in voice and text form, similar to humans.

A Brief on AI Copywriting Tools

AI copywriting tools are software applications that enable users to input parameters and text, which the AI algorithm then processes to create content relevant to the topic, context, and format required. These tools can generate various types of content, from social media posts and ad copy to blog posts, SEO meta descriptions, and product descriptions. Many of these tools utilize OpenAI’s GPT-3, a deep learning model with 175-billion parameter points gathered from massive internet datasets.

What Can the Best AI Copywriting Software Do?

AI copywriting tools are designed to generate content for a wide range of purposes, such as:

  1. Website landing pages, sales pages, and meta descriptions
  2. Social media post captions, hashtags, ad copy, bios, video scripts, and titles
  3. Blog post titles, outlines, introductions, conclusions, and complete blog posts
  4. Article and blog summaries, content expansion, and rephrasing
  5. Product descriptions for e-commerce, product features, and benefits lists
  6. Email copy for sales emails and email marketing campaigns

While many AI copywriting tools claim to produce high-quality, grammatically correct, and plagiarism-free content optimized for SEO and sales conversions, it’s essential to remember that copywriting is a complex process that requires a deep understanding of the topic, audience, and brand messaging.

Testing and Evaluating the Best AI Copywriting Tools

To determine if AI copywriting tools can truly replace human copywriters, we tested some of the best premium and free copywriting tools on the market, focusing on the following criteria:

  1. Quality of the content generated and the amount of editing required
  2. The number of useful features and functions offered
  3. Pricing packages and ‘value for money’
  4. Usability of the interface and the amount of input needed from users
  5. Overall impressions and value of the product

By evaluating these tools based on these criteria, we aimed to understand their real-world usability for copywriters, content marketers, and e-commerce businesses.

Jasper AI: A Powerful and Versatile AI Copywriting Solution

As one of the best AI copywriting software tools of 2023, Jasper stands out for its power and versatility in content creation. With the acquisition of AI content writing tools like Headlime and Shortly AI, Jasper continually evolves and enhances its offerings.

Designed to help users overcome writer’s block, Jasper is perfect for writing blogs, articles, books, scripts, and more. Although the output may not always be perfect, its wide array of features makes it a valuable asset for content creators.

Key Features of Jasper:

  1. Long-form document editor: Create full documents with AI assistance.
  2. Plagiarism detector: Write confidently, without worrying about content theft accusations.
  3. Speed writing: Generate blog posts or articles in just minutes.
  4. Integration with SEO Surfer: Analyze keywords and optimize content for search engine rankings.
  5. Automated article writing: With enough parameters, Jasper can practically write articles for you.
  6. Supportive Facebook community: Access job opportunities, advice, and more.
  7. Multiple language support: Input and output content in 25 languages.
  8. Pre-made Recipes: Use sets of commands to create complex content types.

Pros and Cons of Jasper:


  • Comprehensive features and templates: Jasper offers a variety of tools to suit different content needs.
  • User-friendly interface: Despite its complexity, Jasper is easy to navigate and use.
  • Long-form assistant: This standout feature sets Jasper apart from competitors.


  • Pricing can be expensive: Some users may find the cost of Boss Mode, which offers the best experience, to be on the higher side.
  • Inconsistent output quality: The generated content may not always be top-notch, requiring some editing.

Pricing Options:

  1. Starter Mode: Starts at $29/month for 20,000 words/month.
  2. Boss Mode: Starts at $59/month for 50,000 words/month. (Recommended for the full Jasper experience)
  3. SEO Surfer add-on: Starts at $59/month.
  4. Jasper Art add-on: $20/month.

Simplicity and Usability

Jasper’s intuitive interface helps new users quickly get started, while the templates and recipes allow for swift content generation. The long-form assistant is its standout feature, making article and blog post creation seamless with just a simple command.

Final Thoughts

Jasper’s wide range of features, easy-to-use interface, and diverse content capabilities make it a top choice for content creators. While some may find the pricing steep, the value offered by its high-quality content and features, especially in Boss Mode, is well worth the investment. Give Jasper a try and see how it can revolutionize your content creation process.

Copy AI: The Ultimate AI Writing Software to Defeat Writer’s Block

When writer’s block becomes a constant struggle, Copy AI steps in as your creative savior. As an adaptable and cost-effective AI writing software, it enables you to produce content swiftly and efficiently.

Utilizing the powerful GPT-3 technology, Copy AI offers a vast array of templates, editing tools, and even a grammar checker.

Key Features of Copy AI

  1. Quick output: Generate content rapidly to jump-start your writing process.
  2. GPT-3 technology: Stay ahead with AI-based content creation.
  3. Over 100 templates: Cater to a wide variety of content and copywriting needs.
  4. Fun templates: Ignite inspiration with engaging personal projects.
  5. Multi-language support: Craft content in more than 25 languages.
  6. Handy add-ons: Verb booster, sentence simplifier, and grammar checker for seamless content creation.
  7. Long-form document editor: Compose and edit your ideas in one convenient place.
  8. Free tools: Access additional features without signing in, like email subject line generator, Instagram caption generator, and business name generator.

Pros and Cons of Copy AI


  • User-friendly interface: Effortlessly navigate and get started.
  • Broad range of templates: Suitable for various content types and industries.
  • Free plan: Evaluate the software without any financial commitment.
  • Affordable pricing: Benefit from unlimited credits with the Pro plan.


  • Inconsistent output quality: Generated content might need some editing.
  • Comparatively weaker long-form assistant: Not as robust as some competitors.

Pricing Options

  1. Free Plan: Forever free without the need for a credit card.
  2. Pro Plan: $49/month with unlimited credits.
  3. Team Plan: Custom pricing for teams.

Simplicity and Usability

Copy AI is celebrated for its intuitive interface, making content creation a breeze. The well-designed dashboard ensures that you can effortlessly access all the features, templates, and tools you need without any confusion.

Final Thoughts

Copy AI is an ideal choice for those seeking to overcome writer’s block with AI assistance. As one of the most budget-friendly options, it offers both a free plan and a feature-rich Pro plan at a competitive price. With its user-friendly interface, extensive range of templates, and focus on audience engagement, Copy AI stands proudly among the best AI copywriting software available. Give it a try and watch your creativity soar.

Rytr: The Ideal Budget-Friendly AI Writing Software for Newcomers

Are you in search of an affordable and user-friendly AI writing software to aid your content creation journey? Rytr is the answer! This potent tool is perfect for novices who need help in crafting unique and captivating content while ensuring grammatical precision.

Key Features of Rytr

  1. Swift content generation with character count, word count, and tone checker
  2. Plagiarism check for top-tier content
  3. Grammar check for professional-grade writing
  4. Over 2,000 ideas for content generation
  5. Form Generator for tailored content
  6. Document editing with on-document adjustments
  7. Coverage of over 30 use cases
  8. Multi-language support, including Hindi
  9. SEMRush integration for keyword research

Pros and Cons of Rytr


  • Affordable pricing with a free plan available
  • Compact interface for effortless navigation
  • Support for multiple languages


  • Output quality might need editing
  • The interface can be perplexing for first-time users
  • Limited customization compared to some rivals

Pricing Options

  • Free Plan: Test the software with 5,000 characters
  • Saver Plan: $9/month or $90/year (Get 2 months free!)
  • Unlimited Plan: $29/month or $290/year (Get 2 months free!)

Simplicity and Usability

Although Rytr’s interface may appear confusing at first, once you grasp its workflow, you’ll come to appreciate its compact design. Everything you need is consolidated within one dashboard, allowing you to create and edit various document types seamlessly.

Final Thoughts

Rytr is a fantastic choice for beginners and budget-conscious content creators seeking the best AI copywriting software. Its competitive pricing, compact interface, and diverse features make it an appealing option. While Rytr might not provide the same level of customization as some competitors, its ease of use and support for multiple languages, including Hindi, make it a strong contender in the AI writing software market. Give Rytr a try and discover the impact it can have on your content creation process.

Sudowrite: The Creative Writer’s AI-Powered Sidekick

Are you a creative writer in search of the best AI copywriting software tailored to your unique needs? Look no further than Sudowrite! This user-friendly software has been crafted with novelists, poets, and storytellers in mind, providing a range of features to help you throughout your creative writing journey.

Key Features

  • Content Suggestions: Allow the AI to guide your narrative crafting
  • In-depth Exploration: Dive deeper into specific subjects or aspects of your story
  • Content Revamp: Turn existing material into fresh, engaging content
  • Idea Generation: Overcome writer’s block with inventive suggestions
  • Narrative Twists: Introduce unexpected turns in your story
  • Character Creation: Develop memorable characters with distinct personalities
  • Poetry Inspiration: Effortlessly compose modern free verse poetry


  • Intuitive and user-friendly interface
  • Designed specifically for creative writers
  • Wide array of versatile features for diverse writing tasks


  • Not ideal for business or marketing-related content


Sudowrite offers three pricing tiers based on your word generation needs:

  • Hobby & Student: $10/month
  • Professional: $20/month
  • Max: $100/month

Simplicity and Usability

Sudowrite features a straightforward design that allows content writers to focus on producing captivating content without being overwhelmed by complicated software.

Final Thoughts

Sudowrite excels as an outstanding AI writing tool for individuals seeking support with their creative endeavors. Its easy-to-navigate interface and innovative features, tailored for fiction writing and poetry, make it an invaluable resource for both AI writers and anyone looking to elevate their storytelling abilities. Give Sudowrite a try and discover the transformative power of AI in the world of creative writing.

Writesonic: Affordable AI Copywriting Solution for Marketing Content

Looking for the best AI copywriting software to craft compelling marketing copy? Look no further than Writesonic! This AI-driven tool is designed to produce unique and captivating content tailored to your preferences, featuring a wide array of templates suitable for digital ads, website copy, and product descriptions.

Key Features

  • Swiftly generate high-quality marketing content
  • Auto-create blog posts and optimized articles
  • AI-powered article and blog writer for the ideal tone, flow, structure, and voice
  • Produce impressive marketing copy with just a few clicks
  • Over 50 templates, primarily focusing on short-form copy
  • Long-form assistant for more comprehensive content needs
  • GPT-3 powered writing capabilities
  • Multi-language support, encompassing 24 languages

Pros & Cons


  • Exceptional short-form copy templates
  • Long-form assistant available for more in-depth content
  • Reasonably priced plans


  • Occasional grammar issues in generated content
  • Interface may appear cluttered compared to rivals


  • Free Trial: $0
  • Basic: $15/month
  • Professional: $45/month
  • Startup: $95/month
  • Agency: $195/month

Simplicity and Usability

Though Writesonic’s interface might seem busy compared to some alternatives, it functions quickly and offers user-friendly commands. New users should have no problem getting started and navigating the platform.

Final Thoughts

Writesonic is a top-notch option for anyone looking to streamline their marketing copy creation process. With its emphasis on short-form copy and a long-form assistant available for more extensive content, this cost-effective AI copywriting software is a valuable addition to any content creator’s toolkit. Give Writesonic a try and experience the time-saving advantages of AI-generated marketing copy.

Frase: A Powerful Research and AI Writing Solution

Looking for the best AI copywriting software that also offers comprehensive research capabilities? Look no further than Frase. This versatile tool is a perfect blend of AI writing and research functionality, ideal for crafting long-form content optimized for SEO. Although it can be a bit pricey and somewhat challenging for beginners, its robust features make it a valuable addition to your content creation toolkit.

Key Features

  • In-depth Research: Conduct thorough research on your keywords, including topic, SERP, and community insights
  • Content Optimization: Get suggestions on essential keywords to include in your documents, similar to Surfer SEO
  • Over 10 Content Templates: Start easily with pre-built templates
  • AI Writing Capabilities: Generate content using AI, though not based on GPT-3
  • Comprehensive Document Editor: Includes an SEO checker, grammar corrections, and a basic task management system


  • Exceptional research tools
  • All-in-one content creation suite
  • Handy content optimization features


  • Slightly pricey
  • Interface can be confusing
  • Tries to accomplish too much at once


Frase’s pricing begins at $39.99/month and goes up to $114.99/month for its research tools. To access the SEO Add-on, which encompasses content generation and content optimization, you’ll need to pay an extra $35/month. This brings the total cost to around $75-$80/month, comparable to other AI writing tools offering research features.

Simplicity and Usability

While Frase’s interface can be complex and occasionally perplexing, it remains relatively user-friendly. With a bit of time investment, you’ll discover where everything is and how to maximize its features. The included starting guide is also helpful for new users.

Final Thoughts

Frase is a potent tool that merges research, AI content generation, content optimization, and task management into a single platform. It excels at research, but other tools might be better suited for specific tasks. If you’re seeking an all-in-one solution and are willing to invest in mastering its interface, Frase is a top contender for the best AI copywriting software in 2023. Give it a try and see if it meets your content creation needs.

Copysmith: AI-Powered Copywriting for eCommerce Success

Copysmith is a top-notch AI copywriting software designed to help users generate captivating content for their blogs or websites, making it one of the best AI copywriting software options available. Additionally, it provides an effortless way to share and promote existing content.

The platform offers an array of tools to generate various types of content, with the article builder being a fan favorite, enabling users to construct articles from the ground up.

Copysmith caters to a broad range of content needs, including blog posts, landing pages, sales pages, and webinars.

Utilizing advanced AI algorithms, the tool produces unique text that mimics the user’s writing style, ensuring your campaigns effectively engage both your customers and your business. With Copysmith, creating high-quality content in any language becomes a breeze.

The opportunities are endless with Copysmith, as it equips you with the tools needed to optimize campaigns for both your customers and your business. Boost your sales and promote your products effortlessly with Copysmith!


  • A wide array of templates to accommodate virtually any requirement
  • Built-in integrations designed to support your needs
  • Robust software enabling you to create, organize, and edit copy all in one place
  • Affordable pricing combined with outstanding service


  • Starter: $19/month
  • Professional: $59/month
  • Teams: $118/month for 2 users
  • Enterprise: Customized solutions for businesses seeking unlimited creation and control. Contact sales support for details.

Bottom Line

Copywriting can be a time-intensive task that demands creativity and skill. With AI copywriting software like Copysmith, writers can conveniently save their ideas on the platform’s cloud storage.

Neural Text: A Versatile AI Copywriting Software for Various Industries

Are you on the lookout for the best AI copywriting software that caters to multiple industries? Neural Text might be just what you need. This platform leverages machine learning to generate text automatically and has been employed in various sectors, such as healthcare, education, and marketing. Journalists have even used it to craft articles with AI assistance.

Neural Text takes advantage of recent advancements in natural language processing (NLP) to enhance the accuracy of its technology. As the system learns from data, it continually improves with more data input.

Key Features

  • AI algorithm: Scans for the best and most relevant keywords for your product or niche
  • Powerful content optimizer: Enhances the quality of your content
  • Master keyword clusters: Drives high-quality traffic from the web
  • Automatic keyword finder: Increases keyword density to reach more potential customers


  • Free Forever: $0
  • Starter: $49/month, ideal for freelancers or solopreneurs
  • Pro: $119/month, suitable for larger teams and established companies

The Bottom Line

Neural Text employs the same technology used in self-driving cars to develop an autonomous vehicle for written content. Relying on machine learning, it can learn and improve over time, becoming more effective as it gains experience.

Although the interface and user experience could be more intuitive, the keyword difficulty measurement tool allows users to monitor their performance in real-time. If you’re seeking a versatile AI copywriting software, Neural Text might be the perfect fit for you.

The Growing Importance of AI Copywriting Tools

As AI technology continues to advance and computers become increasingly intelligent, it’s essential for human copywriters to adapt and embrace AI copywriting tools in their daily routines. Those who fail to incorporate these powerful tools into their workflow risk falling behind in the industry.

While the AI copywriting tools we examined may not yet be capable of generating ready-to-publish content or content of comparable quality to that produced by skilled human writers, they do provide a host of valuable features. These tools can significantly enhance the writing process for copywriters, enabling them to create more engaging and efficient content.

By integrating AI copywriting tools into their work, human copywriters can stay ahead of the curve and maintain their competitive edge. In this rapidly evolving landscape, the synergy between human creativity and AI-powered assistance will prove vital to the success of copywriters and content creators alike.

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