Creating visually appealing videos that engage your audience is easier than ever with AI video editing software. These tools can automatically adjust lighting, color, and other elements to help you produce professional-looking videos for your YouTube channel. They can also select, cut, re-sequence, and stitch together footage to create a cohesive and concise storyline, while adding special effects and transitions to enhance your final product.
Video has become a key driver for marketing success, with 91% of businesses that now use video as a tool for marketing. This is an all-time high since data was collected on this topic and it’s no surprise why AI video editing software is exponentially growing in popularity.
Given this, selecting the right AI video editing software is crucial to excel in this competitive area of digital marketing.
Here are some important factors to consider when choosing your AI tool:
Compatibility:
Ensure that the AI video editing software you choose can edit the video format of your camera and work with your operating system (Windows, Apple, or Linux). Also, check whether it is compatible with other devices you use, such as cameras, webcams, drone cameras, microphones, screen recorders, or gaming consoles.
Ease of Use
Select a software that matches your video editing skills. Reading reviews can help you determine which brand and version will suit your skill level best. Key features to look for include split-screen and picture-in-picture options, hotkeys (keyboard shortcuts), and chroma keys for combining two video streams or images through color separation.
Cost
You can start with free software to explore their capabilities, but keep in mind that free tools often have limited editing features and file format support. If you’re just starting, consider trying basic subscription plans or taking advantage of free trial periods to determine if the software meets your needs before upgrading to a higher plan.
Functionality
Look for advanced features that can enhance the appeal of your videos, such as color correction, matching, and grading, stock templates for intros and outros, overlays for logos and calls to action, screen recording capabilities, object motion tracking, fast uploading speeds, and mobile phone editing.
Tutorials and Customer Support: Some platforms provide tutorials and support for new video producers. Before signing up for a video editing platform, investigate what customer services are included in your plan, and check whether the brand offers product FAQs, community forums, and other online support resources.
Top 7 Video Editing Software for YouTube
Here are seven video editing tools to consider for your YouTube content in 2023:
Pictory
Pictory is an AI-powered video editing platform designed for creating visually appealing, engaging content for YouTube and other social media platforms.
With its advanced AI algorithms, Pictory can automatically turn your articles, blogs, or other text-based content into eye-catching videos. The platform offers a variety of templates, animations, and transitions to help you create professional-looking videos in no time.
Pictory’s AI can also intelligently select and match appropriate images, video clips, and background music to your content, making the video creation process more streamlined and efficient.
The user-friendly interface allows you to customize your videos further by adjusting colors, fonts, and other elements to match your brand’s identity.
InVideo
InVideo is an ideal platform for creating engaging, high-quality videos with ease. With a vast library of templates and media, you can quickly turn your ideas into reality.
InVideo allows you to add voiceovers, customize templates, and choose from a range of animations, transitions, social media posts, shapes, and emojis.
Audio options are aplenty, and the software is compatible with various operating systems. InVideo also offers an AI-powered video assistant and online tutorials to guide users through the editing process.
Magisto
Magisto simplifies video editing with a three-step process that resembles PowerPoint.
Users can choose from over 100 templates and a vast library of professionally shot full-HD stock video clips, stickers, and background music.
Magisto’s free version offers basic editing features, while the Premium, Professional, and Business plans provide additional functionalities.
Lumen5
Lumen5’s AI tools provide a user-friendly, drag-and-drop platform for editing talking head videos and converting blog posts or articles into videos.
With custom themes, watermarks, fonts, and brand colors, Lumen5 enables marketers to create engaging, personalized videos quickly and easily.
Veed
Veed is a cloud-based video editing platform ideal for explainer or tutorial videos.
Key features include one-click subtitling, auto-translation, background noise removal, and various visual effects.
Veed’s cloud-based nature allows for seamless collaboration among team members and easy sharing of videos via URL or direct embedding.
Filmora
Filmora offers a comprehensive range of creative effects and over 1,000 pre-set templates.
Its auto beat sync feature matches footage with music clips, and plug-ins for cinematic effects, motion graphics, and auto synchronization are continuously updated.
Filmora’s user-friendly interface and professional appearance make it an excellent choice for YouTube content creators.
Movavi
Movavi is a long-standing favorite among content creators for its professional-looking filters and transitions.
With Chroma key, picture-in-picture mode, stylization, and voiceovers, Movavi offers a versatile editing experience.
Lightning-fast file processing and rendering make it an efficient choice for creating polished videos from your footage and photos.
Summary
Choosing the right video editing software is crucial for creating captivating content on YouTube. With numerous options available, selecting the best tool for your needs depends on your specific requirements, preferences, and budget. The eight video editing software programs mentioned in this article offer a diverse range of features and cater to different types of content creators, from beginners to professionals. By carefully considering each software’s unique capabilities and aligning them with your content creation goals, you can find the perfect solution that helps you create stunning videos that resonate with your audience and keep them engaged.
